It all started during the COVID pandemic, there was widespread anxiety and depression, stress was high, and many people were unsure of themselves. As a result, many have faced the challenges of adjusting, and insecurities consumed almost everyone, which led to one thing – a lack of confidence.
People started to shift their attention. They focused on themselves, on self love, rather than on outside issues. At this time, people wanted to feel good. They found solace in health, wellness and beauty.
Because of that need, there was a sudden influx of various products related to these. Unfortunately some of these products contain harsh chemicals. For a short period of time, it made people feel good. However, unknown to many, these chemicals’ long term effects could permanently damage confidence.
The pandemic and the influx of harmful chemicals gave birth to ÊTRE.
ÊTRE was born out of passion.
Love for Skin- It is your first line of defense against environmental pollutants. Take care of it and It will take care of you.
Respect for Beauty- You put on beauty products not to change yourself but to enhance the beauty that you already have.
Trust for True Science- it works to make you look and feel your best without compromising your Health and Safety. This means Clean and Honest formulations made with Global Quality Standards.